VERSION ZERO

The content agency behind founder‑led companies.

We turn what founders, experts & companies know into content people actually watch, and we run the whole system behind it: strategy, story, production & distribution.

Content is a system, not a deliverable. Most of the value sits in the strategy, the planning, the production discipline and the distribution. The camera and the edit come after.

What we do

Three ways to work together.

Type 1

Operation

We become your end-to-end in-house content team.

We plan it, script it, film it, edit it and publish it. You give us a few hours a month. We run everything else.

For founders & companies that want content fully off their plate.

Type 2

Authority

Your expertise, built into stories people follow.

We build stories through research & post-production, or from what you already have: podcasts, talks & interviews. When new footage helps, we script it and guide a short batch shoot. A few hours a month on your side.

For founders & experts whose knowledge is bigger than their reach.

Type 3

Scale

A senior content team, inside yours.

Strategy, storytelling, production & post-production, plugged into your marketing team exactly where capacity runs short.

For companies with an in-house team that's stretched thin.

How it works

Three steps, then it runs every week.

01

Strategy & research

We study your company, your audience & your market, then build the content strategy: what's worth saying, in which formats & how often.

02

Story & production

Every piece is scripted around a clear story, then filmed or built from your footage. Editing, sound & colour stay in-house.

03

Distribution & review

Each piece goes out across the channels that matter to you. Every month we review what moved the business & sharpen the next round.

FAQ

Questions founders ask us.

What is Version Zero Media?

+

Version Zero Media is the content agency behind founder-led companies. We operate as your content department: we decide what's worth saying, script it around a clear story, produce it, edit it in-house and publish it across the channels that matter to you. We're based in Toronto, Canada, and serve clients worldwide.

Is Version Zero a short-form video agency?

+

Short-form video is where most of our work sits today, but it's one part of the system. Every story is built into the formats it deserves: short-form and long-form video, carousels, graphics and written posts, across Instagram, TikTok, YouTube and LinkedIn. The strategy decides what gets made.

Who do you work with?

+

Founders, CEOs and experts whose knowledge is the company's biggest asset, founder-led companies that want a content department without building one, and in-house marketing teams that need senior strategy and production capacity.

How is Version Zero different from a video editor or a production company?

+

Editors and production companies deliver videos. We build the system that decides which videos are worth making, why, for whom and how they compound over time. Strategy and storytelling are never optional parts of a Version Zero partnership.

Do I need to be on camera or film anything?

+

Not much. With Operation, our team films with you and you give us a few hours a month. With Authority, we build from research and from what you already have, such as podcasts, talks, interviews and webinars. When new footage helps, we hand you the scripts, the story and the topics, you batch-film it in a few hours a month, send it over, and we turn it into content.

Where are you based, and do you work remotely?

+

Version Zero is headquartered in Toronto, Canada, and works with companies remotely, wherever they're based. Strategy, scripting, editing and distribution all run remotely.

How involved do I need to be, and how often does content go out?

+

Most founders give us a few hours a month, and nothing goes live without your approval. Once the strategy is set, content goes out every week, planned and scheduled ahead of time.

How much does it cost, and is there a long-term contract?

+

Every partnership is scoped around the company and what it needs to achieve, and we walk through it on the intro call. There's no long-term contract: partnerships run month to month with 30 days' notice. Content compounds, though, and it usually takes around three months to build real momentum, so we plan every partnership with that horizon in mind.

Let's have a chat.

Tell us about your company. We'll show you what a content system built around it could look like.

Book your intro call

Limited partnership spots.